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Violence and aggression in retail environments is a growing challenge, but its true cost is rarely quantified. While incidents are often recorded, the wider impact on store operations, staff retention and productivity is typically spread across teams and difficult to measure.

Reveal’s Violence & Aggression Cost Calculator has been developed to help retail organizations in the US turn incident data into a clear, evidence-based view of financial impact.

Violence and aggression impact retail organizations across levels. AP and LP leaders know this, and what’s also known is the total impact has historically been hard to quantify. 

The immediate disruption from incidents involving violence or aggression is just the beginning. Where does the ripple effect go beyond the incident report? 

At Reveal Media, we believe that question should be answered in a measurable, reliable way. That’s why we’re launching the Violence and Aggression Cost Calculator, to help you reveal the total cost of violence and aggression in stores. 

Beyond Line Items

When we’re speaking with retail partners across the US, one theme increasingly comes up. That is, the financial impact of violence and aggression extends far beyond what shows up in incident reports and P&Ls. 

This new cost calculator helps you see the full picture by quantifying:

Lost Time: The hours your team spends responding to, documenting, and reviewing each incident

Absenteeism: Missed shifts following a safety event

Presenteeism: Reduced productivity after a traumatic interaction

Turnover: The substantial cost of replacing employees who leave after repeated or serious incidents

Indirect Impact: Decreased performance, management time, and low morale experienced by wider store teams.

3 Steps to Understand Your True Costs

We built this tool to be straightforward and actionable:

1. Input your data. Enter basic information like average pay rates, employee headcount, and incident frequency. If you’re not sure, the tool provides benchmarks to get you started.

2. See the full picture. Get your annual cost broken down and explore how under-reporting may affect your indicative cost.

3. Plan your solution. Receive a personalized report with a plan for how to reduce the impact of violence and aggression.

Make Data-Driven Decisions

The violence and aggression cost calculator gives you hard numbers you can use in budget conversations and strategic planning. It helps you evaluate the ROI of safety solutions like body-worn cameras and see exactly how much they could save your organization.

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Violence & Aggression Cost Calculator

How much is violence and aggression costing your organization?

Reveal the true cost